India, Aug. 27 -- YouTube is giving fans a brand-new way to let fans decide who will become famous. The platform has officially rolled out its Hype feature worldwide, after releasing a short teaser at the "Made on YouTube" event in 2024. The tool is now live across 39 countries, including the U.S., U.K., India, Japan, Korea, and Indonesia, letting viewers shine the spotlight on smaller creators who often get buried under big names.

Jessica Locke, Product Manager at YouTube, explained the vision behind the launch: "Last year, we created Hype to give fans a unique way to help their favourite emerging creators get noticed, because we know how hard it can be for smaller channels to break through."

How 'Hype' works

The concept is simple but...