India, March 24 -- A skincare company is addressing the United States' egg shortage by selling eggs for $3.37 a dozen. The Ordinary, a skincare brand known for its science-backed, no-frills approach, is already a cult favourite for its affordable but efficient range of products. Over the weekend, the brand earned more fans as it put eggs for sale in select New York City stores.

Bird flu outbreaks have wiped out millions of hens in the US, leading to an acute egg shortage. On social media, tens of thousands of people have complained about egg shelves sitting empty at their local supermarket. The price of eggs has also shot up as a result of limited supply.

According to The Guardian, prices of eggs have almost quadrupled from January to t...