India, Aug. 29 -- Mud houses open onto vast verandas with brown earthen floors.

It's a quiet afternoon in Chhattisgarh's Tulsi village. But it's never quiet here for very long.

Soon, a group of youngsters appear. Some are looking at their phones, one is carrying a DSLR camera.

Tulsi is home to 40 YouTube channels at the moment, 15 of which have been monetised. Every content creator here dreams of getting a big break, or moving to Raipur or Delhi to pursue a career in videography, music or film.

For now, though, this is the place to be. Because Tulsi has something no other village in India is known to have: its own "YouTube" studio.

About 1,000 of the 4,000 residents, in fact, are now involved in content creation, in one way or anothe...