India, Aug. 15 -- Sholay, the 1975 blockbuster, has sustained its cult status in the history of cinema as it exists in actual and inherited memory of generations of movie-goers - its characters and their many witticisms inspiring purveyors of pop culture. And now, in its 50th year, plans are on to take the Sholay brand forward.

In the course of the year, Sholay-inspired merchandise will hit the market, as will a new vinyl record with the film's songs (including one that was not in the film originally released) and dialogues, a freshly-restored film with its original climax, which no one has seen yet in India; and a film, titled 'The Making of Sholay', which will be released on an OTT platform.

Sippy Films Pvt Ltd, the producers of the f...