India, Nov. 10 -- Actor Shay Mitchell has come under fire for creating a skincare brand for kids. Most skincare brands target adult audiences, promising them reversed signs of ageing along with youthful, nourished, and clear skin. However, Shay, with her newly launched skincare brand Rini, is selling products for kids who haven't even reached puberty.

Rini, a Korean beauty-inspired brand with a name inspired by the Korean slang for 'child', caters to children aged 3 and up, offering products such as the Hydrating Hydrogel Facial Mask, After Sun Hydrogel Facial Mask, and Everyday Facial Sheet Mask. The products are priced between $5.99 (approximately Rs.531) and $6.99 (approximately Rs.620).

Announcing the launch of Rini on Instagram on ...