India, March 5 -- SUGAR Cosmetics CEO and Shark Tank India judge Vineeta Singh was initially worried about street stalls blocking the visibility of her company's Colaba Causeway store in Mumbai.

However, she later found out that one of these same stalls was in many ways responsible for the store's success. Singh noticed that the Colaba store's business suddenly started picking up last month.

"Last 12 months we started seeing this store sales explode and were also tracking lots of 1 lakh+ bills, so I went to find out what's going on!" she wrote on LinkedIn.

This was because the "fastest growing cohort of customers in Colaba is Arab women who visit Mumbai for medical tourism," Singh wrote in a post on LinkedIn, adding that they "love Ind...