India, Nov. 27 -- Shark Tank judge and entrepreneur Vineeta Singh on Thursday voiced her concern on the deteriorating air quality in Mumbai, while calling for strict measures to be taken to control the pollution crisis.

Singh, the co-founder of Sugar Cosmetics, said that if measures to control the pollution are not introduced "one in nine Indians are likely to develop cancer" in their lifetime. Citing an ICMR study, Singh said lung cancer and breast cancer were the "e leading sites of cancer in males and females."

In a video posted to her handle on Instagram, Singh highlighted that the air quality index (AQI) in Mumbai had crossed 160 in the morning.

"When I went out today, I saw that there were little school kids who were standing at ...