India, Nov. 15 -- Shah Rukh Khan walked into a packed ballroom in Mumbai and ended up making history without even trying. The Danube Group, led by founder Rizwan Sajan, flew in to launch Shahrukhz, the first-ever tower to carry the superstar's name. The launch took over a five-star hotel and felt more like a celebration than a corporate reveal. As fans craned their necks for a glimpse, Shah Rukh stood on the stage with a smile.

Rizwan wanted the event in India, not Dubai, Shah Rukh revealed. And the Bollywood superstar made it clear the sentiment meant something to him.

"I really wanted the event to take place here, as I come from here," he told the crowd. "Wanting to make their lives better. As and when this project begins to roll, I h...