India, May 1 -- Indian quick commerce brands are known to often use humour as a marketing tool and once such gag has now been spotted by social media users. A marketing professional on X amused many after sharing a surprising discovery: typing "appraisal" into Zepto's search bar led to peanuts.
"Brands are so good at moment marketing. When you search 'appraisal' on @ZeptoNow you find peanuts! That's crazy, no?" X user Harshita posted, alongside a screenshot of the search result showing an array of peanut snacks listed under the search bar.
She also clarified that it was not a paid tweet, "just a curious marketer mind at work on a holiday." Similar posts were made by others on LinkedIn who also discovered the quirky search feature.
The ...
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