India, Nov. 15 -- Google is moving a step closer to making online shopping feel like a conversation. The company has begun rolling out new AI-based tools across Search and the Gemini app in the U.S, which aims to help users move from product questions to purchase decisions without switching tabs or navigating long menus.

Google has upgraded AI Mode in Search by pairing Gemini models with the Shopping Graph. This setup lets people shop by using everyday questions instead of typing short queries or juggling filters. According to Google's VP and GM of Ads & Commerce, Vidhya Srinivasan, users now ask queries in AI Mode that are far longer than standard searches, indicating a quick shift toward conversational shopping.

The system adjusts res...