India, Feb. 13 -- The dietary supplements industry is a multi-billion-dollar business, driven by the global population that is increasingly health-conscious and willing to invest heavily in wellness products. From multivitamins to minerals, herbs, and probiotics, the shelves of the supplement stores are packed with options promising to address everything from afternoon fatigue to chronic conditions like type 2 diabetes. A survey indicated that 70% of the population take a supplement daily, 54% use one or two supplements, while 29% are on four or more supplements.

However, it's worth asking: Are traditional supplements really as effective as they claim, or are we just paying for colourful pills that our bodies struggle to absorb? When you...