India, May 15 -- Samsung has taken a cheeky swipe at Apple with a new pair of promotional videos showcasing the ultra-thin and lightweight design of its recently launched Galaxy S25 Edge. The new device, measuring just 5.8mm thick, has now become a focal point in the Korean tech giant's latest marketing efforts.

Posted by Samsung Korea on Instagram, the first video compares the Galaxy S25 Edge with Apple iPhone 16 Pro in a light-hearted balloon test. Both phones are shown suspended by 61 helium balloons each. As balloons are popped one by one, the iPhone eventually drops to the ground - but the Galaxy S25 Edge remains afloat even after losing an additional balloon.

Samsung claims this proves the superior lightness of the S25 Edge, which...