India, July 18 -- Mohit Suri's romantic drama Saiyaara is releasing in theatres today (July 18). The Yash Raj Films-backed release stars two newcomers - Ahaan Panday and Aneet Padda. Despite no promotions featuring the debutant stars, the film has generated significant buzz ahead of the release. Now, filmmaker Madhur Bhandarkar has lauded the makers on the day of release for breaking the myth of how a film is marketed. (Also read: Saiyaara advance booking shatters records; Ahaan Panday-Aneet Padda film beats Aamir, Salman Khan, Akshay Kumar releases)

Taking to his X account on Friday afternoon, Madhur wrote, "Saiyaara has shattered every myth about launching newcomers. No big names, no big PR just raw talent and fearless storytelling. In...