India, March 15 -- Ever wondered why those powder-puff Women's Day-Week adverts always wrapped their 'fitness'/ health programmes in a sort of gently-gently-salmon-fuschia-low impact/intensity, slow cardio, self-defence, protection narrative? Sahana Gopal is having none of it.

Sahana, 34, is stem-cell scientist, recreational weightlifter ("intermediate", not novice), former gym rat, strength and conditioning (s&c) coach for British diving across the Tokyo and Paris Olympics - and also CEO of Unrack, which is where that tired gently-gently narrative is being shredded.

Unrack is a Bengaluru-based company which manufactures weightlifting bars made of aviation grade stainless steel as well as other products across the weightlifting spectrum...