India, June 18 -- Considered by many to be the greatest cricketer in history, Sachin Tendulkar has been roped as brand ambassador for social media platform Reddit, on Wednesday. In a statement, the company also had some good news for cricket fans, confirming that they will now get exclusive opportunities to engage with the former India cricketer in Reddit communities. He will also share his personal thoughts, match insights and exclusive updatesthrough his official Reddit profile.

In a statement, the social platform said, "In the coming months, Tendulkar will also appear in a new marketing campaign for Reddit in India as well as other markets throughout the world."

Meanwhile, Sachin said, "For me, cricket has always been about that pure...