India, Nov. 19 -- The co-founder and CEO of digital finance platform Rupifi has backed Narayana Murthy's call for bringing China's 9-9-6 work culture to India. Anubhav Jain took to LinkedIn on Tuesday to make a case for 72-hour work weeks, framing them as an important factor in nation building.

Jain, who launched Bengaluru-headquartered Rupifi in 2018 with Jawaid Iqbal and Ankit Singh, said in his LinkedIn post that "India needs more 9-9-6 today".

"As a nation, we need people who work hard and build this country. It's not about startups and it's not about glorifying staying late in office. It's about commitment and hard work. It's about pushing the boundaries. It's about contributing to the society and to the overall development," he wr...