India, Aug. 8 -- Homes priced between Rs.50 lakh and Rs.1 crore were the top choice for Indian buyers in 2024, accounting for 35% of demand, up from 28% in 2022, according to AI-driven data from property consultancy ANAROCK.

The insights are based on AI-led analysis of 2.8 million qualified leads by ANAROCK's proprietary consumer profiling platform, ASTRA, which uses 74 behavioural models to track buying trends, demographic shifts, and conversion patterns.

The report said while the Rs.50 lakh- Rs.1 crore segment now holds the largest share of homebuyer interest, demand for homes above Rs.1 crore has also grown steadily. The share of buyers in the Rs.1-2 crore budget range rose from 14% in 2022 to 17% in 2024. Conversely, interest in bud...