India, Dec. 4 -- For years, OPPO's Find X series existed largely outside India's borders, known globally for design flourishes and camera experimentation. Today, that boundary is gone. The Find X line is not only in India, it is now central to the company's premium strategy. And OPPO's leadership is convinced that India is ready for it.

The shift isn't accidental. The numbers paint a sharp turn in consumer behaviour. In Q3 2025, India's premium smartphone segment surged by 40 percent, while the ultra-premium tier jumped 52 percent. OPPO finished the quarter as the No. 2 brand in overall shipments, with over 13 percent market share. As Goldee Patnaik, Head of PR and Communications at OPPO India, puts it, " Rs.1 lakh is no longer a psychol...