India, Oct. 10 -- What's in the name? Apparently a fortune. A consultant from San Francisco recently went viral for reportedly charging a whopping $30,000 (about Rs26.6 lakh) to name a child. Over the years, Taylor A Humphrey's high-end service has over 100,000 followers on social media, highlighting a new demand for expert baby-naming help.

While this is not a new practice, a similar market is emerging in India. Consultants and agencies now offering deals and packages to new parents pan-India and abroad. Here's why it's picking up.

This rising demand stems from new-age Indian parents having little free time while wanting a special, well-researched name for their child. Delhi-based Shivangi Varshney, who runs Baby Naming, says, "I have ...