India, June 26 -- The rise of social media in recent times has led to 67 million creators worldwide, and they are expected to reach nearly 107 million by 2030, according to a Goldman Sachs analysis. Jimmy Donaldson, best known as MrBeast, broke the viewership records on Amazon with his reality game show, while others like Alex Cooper and Jake Shane have been witnessing sold-out live performances.

Not only the creators but also their audiences have been growing at a solid pace, with Forbes reporting that its top 50 creators worldwide collectively boasted 3.4 billion followers in 2025, representing a 24% jump from last year's total.

With earnings of $85 million, MrBeast continues to dominate the social media era, thanks to his 634 million...