Amritsar, Sept. 6 -- The flood-ravaged Punjab is witnessing a massive outpouring of aid, with NGOs, religious bodies and countless common people rushing dry ration, cattle feed, drinking water and other essentials to alleviate suffering.

But in the absence of proper coordination or a management system, much of this humanitarian effort is being hoarded, misused and even resold by profit-seeking elements, leaving genuine victims struggling.

Hundreds of tractors and trucks loaded with relief have been reaching Majha's Amritsar, Gurdaspur, Tarn Taran and Pathankot districts in recent days. Volunteers call it a continuation of Punjab's centuries-old tradition of sewa, as taught by Sikh Gurus.

Yet, activists on the ground say material is oft...