India, Oct. 15 -- In a latest valuation report 'Beyond 22 Yards', the value of Indian Premier League (IPL) is estimated to have declined by 8% over the last year - from Rs.82,700 crore to Rs.76,100 crore. This is the second consecutive year of decline in the T20 league's value which had risen to Rs.92,500 crore in 2023, as per D&P Advisory estimates.
The drop in value in the IPL ecosystem is down to two major off-field events - merger of broadcast majors Viacom 18 and Disney Star in 2024 as well as Real Money Gaming (RMG), a major sponsorship player, being outlawed this year.
"This one-two punch has created the first sustained downturn in IPL's commercial history, reducing the ecosystem value by nearly Rs.16,400 crore in two years," the...
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