India, Nov. 30 -- Royal Challengers Bengaluru (RCB), one of the most popular teams in the Indian Premier League (IPL), has taken a significant step toward expanding its fan engagement by embracing a bold multilingual content strategy.

As part of this initiative, the team launched a dedicated Kannada Instagram page on Karnataka Rajyotsava, marking its commitment to deepening ties with its local fanbase. The page saw an overwhelming response, amassing over 1.6 lakh followers within a month of its launch.

Building on its roots in Karnataka, RCB aims to make player stories and team updates more accessible to cricket lovers through content in regional languages. The move also aligns with a broader strategy to connect with fans nationwide by ...