India, March 16 -- Shantanu Naidu, who made headlines as Ratan Tata's millenial manager, shared pictures of himself celebrating 'intergenerational Holi' on social media. Naidu, who was recently promoted to general manager and head of Strategic Initiatives at Tata Motors, chose to celebrate the festival of colours with the elderly who are part of his initiative Goodfellows India.

The organised which was backed by Tata and founded by Naidu is a companionship company for senior citizens who often lead isolated lives due to the absence of family members or loved ones.

"Colouring outside the lines of age. A Happy intergenerational Holi from Goodfellows India," he captioned the post on LinkedIn, sharing photos of the celebration with elderly ...