India, Oct. 18 -- What would you do with Rs. 150 crore? For most, that's an unimaginable amount of money, but for the team behind Ching's Desi Chinese, it's reportedly the budget of their latest ad campaign. The popular desi-Chinese brand has allegedly roped in filmmaker Atlee - fresh off the success of Shah Rukh Khan starrer Jawan (2023) - to direct a commercial featuring Ranveer Singh, Bobby Deol, and Sreeleela in lead roles.

According to reports, this might just be one of the most expensive ad films ever made in India, with a production scale that could rival a Bollywood blockbuster. The shoot is said to include grand sets, extensive VFX work, and multiple filming locations. For some context, Vicky Kaushal-starrer Chhaava, was budgete...