India, Dec. 4 -- A new Spotify India promo is drawing quick attention online, mainly because of the familiar pairing at its centre - Emraan Hashmi and Raghav Juyal - a duo viewers already connect with after The Bads of Bollywood, Aryan Khan's series that first set up their on-screen dynamic. Spotify leans on that familiarity again, this time folded into its annual Wrapped push.

The clip opens with Hashmi in a VIP-style lounge. The camera then pans to Raghav, who jumps straight to the point: "Wrapped has dropped," and he wants to check his "top song." The tone stays casual at first.

Then the teasing begins. Hashmi presses him about singing for him again - a nod to the earlier series moment - but Raghav doesn't follow through. Hashmi look...