new delhi, July 9 -- Apps may be on fire and commerce going quick, but urban retailers selling everything from apparel to food and jewellery are racing to open stores in malls and high streets, betting on an impending consumption upsurge. Retail giants such as Aditya Birla Fashion and Retail Ltd and Tata Group-backed Trent Ltd, and startups like Mokobara and Sugar alike are pressing ahead with plans to expand their physical footprint, as lower income taxes and bountiful monsoon spark optimism in corporate corridors. Store additions are projected to grow 18-20% this fiscal year, with a slight increase anticipated in FY27, according to property consultancy Knight Frank India. In comparison, FY24 saw 9-10% growth, while the previous year repor...