Quick commerce is fashion retailers' next battleground
New Delhi, July 22 -- After getting urban Indians hooked to 10-minute groceries and electronics, India's online retailers will now battle for quick delivery of a category tailored to fuel instant gratification: fashion.
On Friday, Reliance Retail Ltd, India's largest retailer, rolled out Ajio Rush, the online platform's four-hour delivery service that is live in six cities. Earlier this year, Myntra expanded its quick commerce offerings with its M-Now services in Delhi and Mumbai. Brick-and-mortar retailer Libas is also increasing investments in quick commerce, using its own dark stores and partnering with third-party platforms.
Fashion retailers aim to tap the preference for same-day deliveries among consumers. India's quick commerce marke...
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