India, Jan. 10 -- Started as a viral social media video, the quarter-zip has found its way into high fashion runways and also into celebrities' wardrobes. It first appeared in creator Jason Gyamfi's video. In the clip, Gyamfi and a friend stroll confidently in navy quarter-zips, iced matchas in hand, proclaiming, "We don't do Nike Tech. It's straight quarter-zips and matchas around here." The joke struck a nerve; millions watched, countless reposted, and a quirky outfit suddenly became symbolic of "upgrading your life", from hoodies to polished pullover sophistication.

The trend's runaway momentum caught the attention of high fashion, most notably at Chanel's Metiers d'Art 2026 show in New York. Creative director Matthieu Blazy opened th...