India, May 2 -- In a strategic move to redefine its global presence, PwC (PricewaterhouseCoopers) has launched a comprehensive rebranding initiative-the first of its kind in over a decade. This transformation aims to modernise the firm's image, aligning it with the evolving needs of clients and the dynamic business landscape, as reported by marketing week.

At the core of PwC's rebrand is a simplified logo featuring the initials "pwc" in lowercase letters. This change reflects a departure from the traditional uppercase "PwC," offering a more contemporary and digital-friendly appearance. The new logo is designed to be versatile, ensuring consistency across various platforms and mediums, as reported by Storyboard18.

The rebranding also int...