India, Nov. 13 -- To remain affordable for the masses and financially sustainable, the Pune Metro has strengthened its focus on non-fare revenue generation. The Maharashtra Metro Rail Corporation Limited (Maha-Metro) which operates the Pune Metro, is developing multiple income streams through metro station branding, advertising, commercial leasing, property development and telecom infrastructure.

Chandrashekhar Tambavekar, additional general manager (admin, public relations), Maha-Metro, said, "Pune Metro's priority is to provide affordable, safe, and eco-friendly transport while remaining financially sustainable. By expanding non-fare revenue streams, we are ensuring that the metro continues to grow without putting pressure on commuters...