India, April 17 -- Pune's Chitale Bandhu Mithaiwale has filed a case against a local businessman for allegedly selling a version of its popular sweet and spicy crispy deep-fried snack, bakarwadi, under a deceptively similar brand name.

Deputy police commissioner Sandip Singh Gill said Chitale Sweet Home proprietor Pramod Prabhakar Chitale has been booked under the Bharatiya Nyaya Sanhita's sections 318(2) (cheating) and 350 (making a false mark upon any receptacle containing goods) and the Information Technology Act's sections 66C and 66D (identity theft).

Pramod Prabhakar Chitale allegedly marketed bakarwadi packets imitating the original brand's packaging and fraudulently using Chitale Bandhu Mithaiwale's customer care number, email I...