India, June 13 -- Amazon has "quietly" increased ads while streaming content on Prime Video, claims an exclusive news report by AdWeek. This is not applicable for the Indian market. Outside India, the report claims that the ads have increased from 2 to 3.5 minutes to 4 to 6.5 minutes of ads on an hourly basis.While this may hamper users' viewing experience, it will attract more advertisers to the platform, generating higher revenue. Therefore, the number of ads is expected to gradually increase. However, Prime Video subscribers can always pay additional money to avoid ads entirely.

The report by AdWeek says, Amazon has reportedly increased the number of ads on its online streaming platform Prime Video. An Amazon representative said, "Pri...