India, June 13 -- Are you experiencing more ads lately while streaming content on Amazon Prime Video? Well, you're not the only one. Amazon has quietly increased ads while streaming content on Prime Video. The ads have reportedly increased from 2 to 3.5 minutes to 4 to 6.5 minutes of ads on an hourly basis. While this may hamper users' viewing experience, it will attract more advertisers to the platform, generating higher revenue. Therefore, the number of ads is expected to gradually increase. However, Prime Video subscribers can always pay additional money to avoid ads entirely. Know what the Amazon representative said about the matter and what it means for the company.

In a recent Adweek report, Amazon has reportedly increased the numb...