India, July 14 -- Bengaluru-based Prestige Group is planning to shift focus to the mid-market housing segment in the Rs.2 to Rs.3 crore range to tap into growing demand from salaried homebuyers seeking quality homes.

"The pivot this year is a conscious move towards mid-segment housing, which continues to see strong demand, especially in tech-driven cities like Bengaluru and Hyderabad," Praveer Srivastava, senior vice president at Prestige Group, told HT.com.

He said that the sweet spot lies in the Rs.2 to Rs.3 crore range, targeting salaried homebuyers seeking quality homes. "We're tailoring our portfolio to cater to this demand," Srivastava said.

"Last year, the group focused heavily on luxury launches such as Prestige White Meadows a...