PRAYAGRAJ, June 16 -- In a promising initiative to promote local craftsmanship, the Union ministry of micro, small and medium enterprises (MSME), in collaboration with a leading retail brand, is working to introduce traditional clay products crafted by Prayagraj's potters to global markets.

The initiative along with the MSME ministry aims to enhance market access for local pottery artisans under the Prime Minister Vishwakarma Yojana.

Prayagraj is renowned for its rich terracotta tradition. Local potters produce a wide array of earthenware items, including diyas, kullhads (clay cups), piggy banks, decorative tiles, cooking pots, teapots, and flowerpots-ranging from hanging and wall-mounted to ground models.

With targeted marketing and t...