India, March 22 -- Actor Pooja Hegde was shocked to discover that people are being paid to troll her on social media. In a recent interview, Pooja said it is bizarre that PR strategies are often exploited to target and bring down actors, highlighting the sinister underbelly of the entertainment industry. Also read: Pooja Hegde calls Ala Vaikunthapurramuloo with Allu Arjun a Tamil film, internet feels she is in 'Urvashi Rautela mode'

In an interview with Filmfare, Pooja opened up about negative PR strategy and targeted trolling.

Pooja said, "Many times, and to me, it was a shock. The one thing I'm really bad at is PR. I remember there was a time when I was constantly getting trolled by meme pages, and I was like, why are they constantly ...