India, Feb. 23 -- A Policybazaar advertisement aired on JioHotstar during the India vs Pakistan Champions Trophy match on Sunday has drawn criticism on social media for being "insensitive."

The advertisement featured a woman expressing frustration over her deceased husband's failure to buy term insurance, saying, "Main school ki fees kaise bharungi, ghar ka kharcha bhi hai." (How will I pay the school fees? There are also household expenses.)"

Several users took to X (formerly Twitter) and criticised the advertisement's tone, calling it 'inappropriate.'

HT.com has reached out to Policybazaar for a comment but had not received a response at the time of publication.

"Am I the only one who finds this PolicyBazaar ad insanely insensitive?...