India, May 31 -- For Rajat (name changed), a 29-year-old writer looking to get his big break in Hindi cinema, getting a call from a known production house about his story was a big deal. This was right after the pandemic, when the OTT boom had begun. The producers assured his story was ripe for a web series with a major player. Rajat worked for months on the concept, fleshing out a cohesive story, but it did not pan out. "It was disappointing, but not the end of the road," I told myself. Rajat got paid for his work and was told that the story was not working, and hence, the makers had decided to go in a different direction.

Imagine his surprise when he came across the trailer for a series on a big platform, some two years later, with the...