India, May 12 -- Out with the old and in with a bold new direction, PayPal is no longer just a payments platform. In a major pivot that could reshape the digital advertising landscape, the company has unveiled a sweeping update designed to extend its reach far beyond transactions. With the launch of its new Offsite Ads platform, PayPal is tapping into its massive trove of consumer data to offer targeted advertising across the open web.

On April 29, 2025, PayPal announced that it will be going beyond its horizons and properties via a huge change to its platform called Offsite Ads. With this, it is unlocking the power of its vast transaction graph to help advertisers reach millions of consumers across the open web. Previously limited to ad...