India, Feb. 13 -- Known across India by various names -- golgappas, pani puri, puchka -- are the most iconic street food loved by desis in the country. From shopping to attending weddings, no street-food lover can ever be satiated till pani puri comes into picture. To promote his pani puri stall and sell as many of the tangy, spicy and delicious street food as he can, a Nagpur vendor chose a unique marketing move which has now gone viral on social media.

If reports and social media posts are to be believed, Vijay Mewalal Gupta, a third-generation pani puri vendor in Nagpur has come up with multiple offers to sell the popular street snack that have shocked many.

The seller is offering a lifetime supply of pani puri for a one-time payment...