India, July 26 -- Amrita Nalwa is excited about buying an artwork for the first time. A school principal in Amritsar, Punjab, Nalwa, didn't need to go to an art gallery. Instead, she bought it on WhatsApp.

"I have always wanted to own art to be put on the wall of my home and passed on to my children when they grow up," says Nalwa, who bought a work of Uttar Pradesh-born contemporary artist Nawal Kishore two months ago. The untitled 8" X 8" 2D installation, acrylic on fibreglass with a 12" X 12" frame, shows two faces, representing yin and yang.

"I liked the small art installation. My house is vintage and an ideal place for an artwork," beams Nalwa, who has never bought art before. "I paid about 30,000 rupees for the work. And it was bou...