India, Sept. 25 -- OG box office collection day 1: Pawan Kalyan has broken the bank with his latest release, They Call Him OG, marketed as simply OG. The action thriller, which marks Emraan Hashmi's entry in Telugu cinema, is touted to be one of the biggest openings in Indian cinema history. The film crossed Rs.100 crore worldwide with just advance booking collections, and is expected to break several collection records on the opening day itself.

OG has taken a running start at the ticket window. According to Sacnilk, the film has earned Rs.23.61 crore net in India by 5 PM on release day. This breakneck pace ensures that OG will cross the day 1 collections of Pawan Kalyan's previous film, Hari Hara Veera Mallu, soon. That film had earned...