LUCKNOW, Dec. 6 -- The 'One District, One Product' (ODOP) initiative, now a defining feature of Brand Uttar Pradesh, is set to advance to its next phase, ODOP 2.0, which will further boost local industries, self-employment and exports, chief minister Yogi Adityanath said while presiding over a high-level meeting here on Friday.

The chief minister also underscored the need to implement the 'One District, One Cuisine' (ODOC) concept to give each district a unified identity based on its distinctive culinary heritage.

Adityanath noted that in the context of evolving global markets, modern consumer expectations, technological advancement and new benchmarks for quality and packaging, ODOP must now be expanded in a more comprehensive, commerci...