India, Oct. 24 -- Ad guru Prahlad Kakkar and late Piyush Pandey have been rival and have been friends, and have grown up professionally into giving some of the most iconic advertisements. As the news of Piyush's demise on Friday surfaced, Prahlad pays his tribute and writes the obituary remembering the admaker.

"It's very sad losing Piyush, he was a kindred spirit and I remember speaking to him last two months ago. We had become really good friends. We laughed at the same things, people and at the same institutes and even lot of at ourselves. That was a very special bond which you don't get usually in a lifetime. Piyush was one most amazing and original advertising professionals that I have ever known.

He came from a background that was...