Noida, Aug. 14 -- Noida Power Company Limited (NPCL) has partnered with The Energy and Resources Institute (TERI) for an extensive study on electricity consumption patterns in Greater Noida, aiming to promote efficient and sustainable power use, officials said on Wednesday.

The initiative, formalised through a Memorandum of Understanding (MoU) signed on August 9, will focus on "Load Research" and "Demand Side Management" (DSM) to identify how and when power is used across consumer categories. NPCL supplies electricity to around 1.75 lakh consumers in Greater Noida.

"Greater Noida's power needs are growing rapidly, and managing this growth sustainably is a priority for us. The study with TERI will give us the granular data we need to des...