India, Jan. 21 -- Netflix is inviting viewers to play a more active role in their programming with the introduction of a real-time voting feature. The streaming platform, known for its long-standing thumbs-up and thumbs-down rating system, is now offering audiences the ability to cast votes during live broadcasts, which will mark a significant shift from passive viewing to interactive participation.

The feature made its official debut with the premiere of Star Search, which aired at 6 p.m. PT / 9 p.m. ET. Viewers tuning in were able to vote as the episode unfolded, alongside audiences across the Americas. Netflix explained that this system is specifically designed for live events, allowing viewer feedback to directly influence the progre...