Novo Nordisk launches Ozempic, at Rs.2.2k a week
MUMBAI, Dec. 13 -- Danish drugmaker Novo Nordisk on Friday launched its blockbuster diabetes drug Ozempic in India, with a starting price of Rs.2,200 per week. For a four-week course, the entry 0.25 mg dose will be priced at Rs.8,800, positioning the drug squarely in the premium bracket for India's fast-growing obesity and metabolic-health market.
The launch comes close on the heels of Wegovy, Novo's dedicated weight-loss injection, which entered the market in June.
"It was a very tough decision to bring Ozempic at this price, with a starting cost of Rs.2,200 per week for the 0.25mg dose," Novo Nordisk India managing director Vikrant Shrotriya said at the launch, adding that the company wants more people to benefit from the medicine at an a...
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