India, March 7 -- Thirteen people were arrested in Noida Sector 63 on Thursday for duping businessmen across India on the pretext of publicising and selling their products in different states under a business to business (B2B) model, police said.

The complaint in this case was given by Sudhir Anand, a cosmetic businessman in Jammu, who was duped of Rs.4.86 lakh by the accused, police said.

"On Wednesday, Sudhir Anand approached the Noida Sector 63 police all the way from Jammu and filed a complaint saying that he was duped of Rs.4.86 lakh," said Avdhesh Pratap, station house officer, Sector 63 police station.

Police investigated and found that a call centre in G Block of Noida Sector 63 was targeting businessmen through advertisements ...