India, Dec. 29 -- In 2025, the travel landscape shifted away from "checking boxes" and moved toward profound, intentional experiences.

Whether it was prioritising rest or seeking deep cultural immersion, the modern traveller looked for transformation rather than just a change of scenery.

The biggest driver for destination discovery in 2025 was the rise of set-jetting 2.0, a trend where fans visit locations where movies or shows were shot. While the original version was fuelled by big-screen Bollywood movies, the '2.0' upgrade is all about OTT series like Squid Games, White Lotus or Emily In Paris. Powered by the desire for 'Main Character Energy,' this trend is making places like Paris, Manali, and Ladakh must-visit, aesthetic locations...